What happens when you mix the fire-and-ice magic of Iceland with the blues, skyscrapers and culinary delights of the Midwest via Icelandair thanks to Brand USA? Then you get a dynamic cocktail that the winners of their campaign were able to experience at the end of May, for no less than ten days. TravMagazine had the pleasure of coming along and reporting on the trip to Iceland, Chicago and Michigan in the United States.
During Icelandair and Brand USA’s campaign, which ran from June to November 2023, travel professionals were able to win a study trip spot by completing the Icelandair course on TravEcademy and five training sessions per month in the Brand USA Discovery Program. They fought diligently and worked until the late hours to get on board Icelandair last May 29. No less than six Dutch and six Belgian travel agents eventually took the win and were allowed to enjoy the program for ten days in Iceland, Chicago (Illinois), St. Petersburg. Joseph, Ann Arbor and Detroit, Michigan.
Admire this unique combination trip with Icelandair and Brand USA through the (many) photos on our Facebook page and read more about it in upcoming TravMagazine (edition 27) of July 5, 2024.
