Arjan Kers (Managing Director TUI Netherlands and Belgium) is one of the four top entrepreneurs who have been appointed as board members of Thuiswinkel.org today. Thuiswinkel.org represents the interests of more than 2,000 Dutch webshops. The Dutch e-commerce sector saw a spending figure of 34.7 billion euros in 2023, making online shopping an integral part of everyday life. Thuiswinkel.org supports online entrepreneurs, who in this day and age have to deal with lightning-fast digital developments, globalization and climate issues, among other things. With Kers on the board, among others, the organization wants to focus on the implementation of the National E-commerce Agenda in the coming years, intensify cooperation within the sector and further develop our program in the field of Artificial Intelligence, Cybersecurity and the future of the labor market in e-commerce. ‘Thuiswinkel.org plays an important role in promoting the right conditions in which companies can do business. We focus on achieving a level playing field, the innovative capacity of the sector and the transition to a circular e-commerce sector. Thanks to their background and experience within the industry, Maarten, Arjan, Suzanna and Michiel are well equipped to further roll out Thuiswinkel.org’s mission,’ says chairman Paul Nijhof. The three other brand new board members are Michiel Muller (Co-founder Picnic), Maarten Blom (Chief Corporate Officer of Coolblue) and Suzanna Koning (CEO InShared), who will sit on a nine-member board together with Kers.