The German Alltours and the Dutch Travel Alliance (DTA) are going to further expand their cooperation. To this end, the two partners have entered into a framework agreement. “We have been working successfully with the DTA shareholders for many years through individual agency agreements that stem from the time when they were not yet part of the DTA,” says Georg Welbers, Managing Director Sales & Marketing at Alltours. “The central framework agreement enables us to further optimize our service for DTA companies and, together with the DTA headquarters, to better market our product range with targeted sales and marketing initiatives.” After Germany, the Netherlands is the most important source for Alltours, says Welbers. ‘Our goal is to further expand our market position in the Netherlands. The agreement that has now been concluded with DTA is an important step in this direction.” Erik van der Waard, chairman of the supervisory board of DTA, says he is very happy with the cooperation with alltours. “This offers new growth opportunities for our shareholders. Alltours is also a well-known brand in the Netherlands with a clear positioning and a strong product portfolio. Both parties will benefit from the collaboration.’ Alltours has been working for 49 years under the motto ‘high-quality holidays at reasonable prices’. The German tour operator had around 2 million passengers in the 2021/22 financial year. This makes the company one of the four largest tour operators in Germany and one of the top ten in Europe. In terms of brand awareness, Alltours also achieves a top position with 92 percent. In addition to tour operator Alltours and byebye, the Alltours Group includes the Alltours Reisecenter, the incoming agency Viajes and the Allsun hotels. Photo above: At the signing (from left to right): Michael Remmerswaal (Alltours sales Netherlands), Arjan Dijkshoorn (Supervisory Board member DTA), Erik van der Waard (chairman DTA), Hindrik Bonnema (Alltours Netherlands reservations), Jan Nijenhuis (Supervisory Board member DTA) and Arnoud Meijer (director DTA). 
Photo: Alltours founder Willi Verhuven and Georg Welbers, managing director of Sales & Marketing (Archive photo TravMagazine).
