Under the name Travelizi, eleven independent travel agency entrepreneurs took the initiative for a new brand earlier this year. With this name, they want to emphasize their own face to the local market and consumer as a ‘local hero’. The collaboration is taking shape. The aim of the cooperation is to operate jointly in areas and products where this offers benefits for the members. This led to the establishment of the Coöperatie Travelizi U.A. This takes care of the affiliated travel agencies and ZRAs in all areas from A to Z, where the choice is free which items are purchased. Also, each member has their own homepage on the central website. For the purchase of tourism providers, the members are shareholders of the DTA (Dutch Travel Alliance). The entrepreneurs profile themselves as ‘independent, a bit stubborn and very personal’, with which they want to offer an addition to the existing range of travel agencies. ‘From package holidays to luxury travel and customisation, nothing is too crazy for us’. In order to strengthen the identity of local entrepreneurship, a new concept has been created in which local naming is central. With this, the members want to position themselves strategically stronger and emphasize the personal unburdening. A new corporate identity with modern colours is available for this purpose. Each entrepreneur has a different name and logo, but the collaboration is still recognizable by the design and color scheme. For things like printing, luggage tags and giveaways, the new logos of Time to Travel and Just for you are used. Consumer website and app are labelled ‘Travelizi’, which will also include other joint activities. To strengthen the personal customer feeling, the new name ‘TravelBy’ has been introduced. Travel agencies and independent travel advisors can add their own personal name to this brand name, such as ‘TravelBy Minet’ or ‘TravelBy Marijke’. The travel entrepreneurs want to clearly distinguish themselves with this, with ‘convenience and personal’ as the most important triggers for the consumer. The affiliated travel agencies are ‘t Woerkums Travel Agency, Travel Agency Traveleasy Geldrop, Travel Agency Baarle Nassau, Travel Agency ‘t Gooi, Travel Agency Lanting, TravelBy Roessink, Travel Agency Oud-Beijerland, Bolderman Travel Agencies, Travel Studio Trips, TravelBy Marijke, Travelizi Haelen and 16 ZRAs under the name ‘TravelBy’. (Photo Shutterstock).
