Over three-quarters of tour operator customers intend to book another trip with the same party. The frequency with which customers book travel with the same party is 1.6. TUI scores higher than average on frequency (1.88) and intention (77%). Providers of intercontinental travel score lower than average on frequency. This is according to the National Benchmark Tour Operators, a large-scale survey by Multiscope among more than 7,000 Dutch people. The frequency of bookings in the past three years and the intention to book a trip again in the next three years make up the predictors of customer loyalty of tour operators. On average, a customer booked a vacation with the same tour operator 1.6 times. The average intention to book a trip again with the same tour operator in the next three years is 76%. Two parties score higher than average on both intention and frequency. One of these parties is TUI Netherlands. Customers of this tour operator are more likely to book a trip there (1.88) and a relatively high percentage of customers intend to book with this tour operator again (77%). Solmar customers most often booked a trip with the tour operator in the past three years (1.93). This is notable since the intention to book a trip here is lower than average (66%). The majority of tour operators scored lower than average on frequency but higher on intent. For example, 87% of Eliza was here customers intend to book another trip here while the frequency is lower than average (1.39). Customers of long-haul (intercontinental) travel providers tend to book trips with these parties less frequently. One explanation is that people spend more on intercontinental travel and thus can do so less frequently. Still, the intention to book a trip again with some of these providers is high. (Photo Shutterstock).
