The promotion of Prijsvrij Vakanties, in which two Feyenoord supporters have a chance to win an overnight stay in the Kuip, has turned out to be a hit. The campaign with ‘The Grand Kuip Hotel’ has generated more than 41,000 registrations from Feyenoord supporters. That number is not only enough to fill an entire Kuip, but is also Feyenoord’s most successful campaign in combination with a partner, in this case Price-free. For the campaign of Prijsvrij, which is shirt sponsor of the national champion in the Eredivisie, the skybox will be transformed into a hotel room especially for the occasion. The Grand Kuip Hotel was praised by Feyenoord players Santiago Gimenez, Gernot Trauner and Justin Bijlow, as well as former Feyenoord player Eljero Elia and vlogger Qucee. In addition to an overnight stay as a prize, winning fans will also be offered a dinner and match visit by Prijsvrij. Prijsvrij is ‘extremely honoured’ with the enthusiasm of the Feyenoord supporters for the campaign, says Mathijs Bos, Director Marketing of Prijsvrij, one of the driving forces behind The Grand Kuip Hotel. ‘The overwhelming success of ‘The Grand Kuip Hotel’ is a great boost for us. With more than 41,000 supporters taking part, it is not only the most successful campaign in Feyenoord’s history with a partner, but also demonstrates the enormous commitment of Feyenoord supporters. It’s almost enough registrations to fill the entire Kuip.’ The winners of the promotion will receive a message from Prijsvrij Vakanties on 5 February.
