Holland America Line has partnered with Lieb Management for its PR and communications business as of December 1. Lieb Management will liaise with both the headquarters in Seattle and the cruise line’s Dutch home base in Rotterdam. Lieb will provide the airline with strategic brand PR. Nicole Conrad, Commercial Director of Lieb Management Netherlands, says she is extremely proud that HAL has chosen Lieb Management. “We are looking forward to putting this cruise line on the map with more Dutch travelers and introducing them to all of HAL’s USPs, including the culinary delights that are present on the ships. Our goal is to strengthen HAL’s position through targeted PR and marketing activities and to increase the market share of travellers from the Netherlands.” Nico Bleichrodt, Vice President International Sales at HAL, is looking forward to the collaboration and wants to further expand the cruise market in the Netherlands together with Lieb. ‘Especially since next year we will be sailing from the Netherlands with two ships and we are going to further expand the capacity.’ (Archive photo TravMagazine).
