Tailor-made specialist ExperienceTravel from ‘s-Hertogenbosch closes its 25th anniversary year with the opening of a new travel boutique in the centre of Laren. This expansion follows a series of growth developments that the organization is experiencing. “2024 must be the year of progress,” says CEO Harco van Uden. “2023 was a special year for us. In the silver jubilee year, we saw a 34 percent growth in sales and expanded our team from 50 to 65 people. In addition, the management has been strengthened with the arrival of CPO Marlous Willekens. The opening of this new branch was a logical consequence after the acquisition of VanHelden Travel from Hilversum at the beginning of this year. 
At a very central and sought-after location at Torenlaan 2 in Laren, ExperienceTravel has opened a brand new travel shop. This was celebrated on Wednesday evening with a festive opening where both existing relations and curious local residents came to take a look while enjoying a drink and canapés. Countless visitors entered the red carpet through the pouring rain to be warmly welcomed inside in a homely setting by the employees and entire management of ExperienceTravel, in addition to Harco van Uden consisting of Elke Kuipers and Marlous Willekens. 
With the arrival of ExperienceTravel in Laren, the focus is on further growth in 2024, says Van Uden. “With this investment, we want to become the exclusive travel boutique in the Gooi region. There are now several additional vacancies for travel specialists, sales support employees and an office manager in Laren to further strengthen our existing, experienced team. We’re looking forward to it.” Photo: the management of ExperienceTravel/ITM (from left to right) Elke Kuipers, Marlous Willekens and Harco van Uden.
