Sunweb Group has appointed Mieke De Schepper as the new CEO of the entire group, including Sunweb and Eliza was here. The Creator will start work on May 1. She has gained experience at various online and travel companies. “She will lead Sunweb Group in the development, expansion and innovation of its business, building on the company’s digital leadership and strategy,” the company said in a statement on Thursday. Mieke De Schepper was previously Chief Commercial Officer at Trustpilot. She is currently a member of the Supervisory Board of Trivago Just Eat Takeaway.com. She has experience in strategy, product, marketing, sales and leadership in a variety of industries, including the travel industry, including at Expedia Group and Amadeus. There, she held leadership roles on both a regional and global level. De Schepper has Belgian roots and lived abroad for more than twenty years, after which she returned to the Netherlands, where she spent her childhood. “The appointment of Mieke De Schepper fits in well with Sunweb Group’s strategy. The company aims to take a pioneering role in the holiday industry by offering tailor-made package holidays to a wide audience. By offering customers choice, flexibility and comfort in an online booking process, Sunweb Group aims to become the leading digital holiday expert in Europe,” the company writes. David Kelly, Chairman of the Board of Directors, calls the appointment of De Schepper ‘an important step forward in the ongoing strategic development of Sunweb Group’. “The addition of such an experienced leader in the digital travel industry reinforces Sunweb Group’s ambitions and marks an exciting new phase in our journey. I warmly welcome Mieke to her new role and look forward to her vision for the future.’ De Schepper says he sees a lot of entrepreneurship in the company. “As a result, Sunweb Group is well positioned to strengthen and expand its market position. I’m thrilled to be joining Sunweb Group at such an exciting time in the travel industry. Consumers want great and reliable holiday experiences, with more choices and less hassle, all at an affordable price. Sunweb Group’s asset-light business model enables flexibility, which is enhanced by the good cooperation with the partner network. This allows us to adapt quickly and effectively to changing consumer needs, which sets us apart from others in the market.” De Schepper succeeds Mattijs ten Brink, who left Sunweb in the summer of 2023. Lars Löfgren, Chairman of the Board, has recently assumed the CEO role.
