TUI is seriously concerned about the future-proofing of the current set-up of the Holiday Fair. That’s what Arjan Kers, general manager of TUI Netherlands, says in response to the question of how he experienced the recent Vakantiebeurs. Kers: ‘As one of the largest exhibitors, we are not satisfied with the recent Vakantiebeurs. Even after last year’s fair, we already had mixed feelings about the continuation of our participation. After all, it is a big investment and a very hefty expense to participate, not only the meters themselves but also in a way that suits TUI. We went all out with a new stand. And all TUI colleagues present have put their full effort and passion into the fair to offer visitors information, service and inspiration for a beautiful holiday. It wasn’t our fault.’ Kers continues: ‘My doubts from last year have not been dispelled, possibly even increased. We will discuss this again with the exhibition organisation. As far as I’m concerned, the current set-up is not future-proof and does not justify the investment we are making in it. The Vakantiebeurs has always been the largest B2C/consumer fair with great visitor numbers. But you have to keep investing, innovating and looking for new target groups and broadening your offer. If necessary, link the Vakantiebeurs to another event, so that the visitors really have a day out. And not, as is already the case in two hours, bored with a high entrance fee, pricey parking and some food and drinks, and easily spend 40 euros per person. ́ A second Trade Day seems superfluous to Kers, he says. ‘There are few participating foreign partners and we make an appointment with most of them at our office in Rijswijk. A second Trade Day does not add anything to that. The Vakantiebeurs should not want to compete with an ITB, WTM or Fitur, but should want to be distinctive. ́
Reaction Jaarbeurs: surprised In a short statement, a spokesperson for the Jaarbeurs says when asked: ‘We are surprised by this reaction. For the evaluation, we will of course talk to all parties involved to create an even better edition in 2025.’
