Red Online Marketing has won a final place at the Search Engine Land Awards. This is one of the leading platforms on advertising worldwide, according to the marketing company. Red Online Marketing was nominated in the “Best Overall PPC Initiative – Small Business” category. This is a case written together with client ChaletsPlus, which specializes in renting luxury chalets and apartments for families and groups in popular ski resorts in Austria. The case describes how Red Online ultimately achieved 61 percent revenue growth for ChaletsPlus through an AI-driven strategy developed specifically for travel and leisure advertisers. Although Red Online did not ultimately win the award, Corné den Braber, partner and Head of Strategy, calls the nomination “super cool. ‘Winning the European Search Awards at the beginning of 2023 left me wanting more. That is why we have also submitted a case to the Search Engine Land Awards. It’s super cool that we have been selected as one of the five finalists worldwide. With the steps we have taken in the field of internationalization, including with our office in Cologne, we were able to serve the German and Dutch markets at the same time together with ChaletsPlus’, It was the first time that Red Online participated in a global award ceremony, says Den Braber.
‘We are therefore extremely proud to be one of the global finalists within search. On Monday evening, October 23, the worldwide award ceremony took place, unfortunately we did not win the award, but we are still very proud of this honorary title. The Search Engine Land Award, one of the most prestigious awards within search engine marketing and the global competition is huge. The Search Engine Land Awards recognize individuals, agencies, and internal marketing teams within digital marketing who excel at executing organic and paid search marketing campaigns and research initiatives.” (Photo: Shutterstock).
