Adventure, discovery, rest, family and relaxation come together in the new campaign launched by Brand USA in partnership with Visit USA Netherlands. The campaign showcases the diversity of the United States and invites travelers to find what they are looking for in a vacation in one or more of the states. The desire to explore the world is embedded in our DNA and travel enriches our lives, provides connection and understanding of each other’s cultures. As times have changed, so have the ways we choose travel and destinations. However, one thing has remained the same: based on the experience of others, we get ideas for a new journey and that is exactly what this campaign responds to. ‘This is where it’s at’ On the campaign’s website , under the five themes ‘This is where adventure is’, ‘This is where discovery is’, ‘This is where there is peace’, ‘This is where family is’ and ‘This is where relaxation is’, there are all kinds of great tips, collected by experts directly from the US. From paddling among manatees and fluorescent plankton in Florida to spotting thousands of stars in North Carolina and hopping from brewery to brewery in Oregon. These insider tips can then be found in the tailor-made tours of the following tour operators: de Jong Intra Vakanties, Van Verre, Le Beau Reizen, Go Amerika, Tioga Tours, Doets Reizen, Florivida, Untamed Traveling, Creating Stories American Vacation, Little America, TUI, NBBS, Riksja Travel, UStravel and AmerikaNu. Win-Action In addition to the website, social media advertisements, newsletters and online banners will also be used on most of the well-known websites in the Netherlands during the campaign that will run until December 14, 2023. There is also a giveaway, where curious travelers can win 15 travel vouchers at €350. They have a chance to share the most beautiful self-made holiday photo from the US via Facebook or Instagram with the hashtags #DIWHI and #VisitUSAnl. Nicole Conrad, Trade Director Brand USA Benelux: “With this campaign, we are taking consumers to the various destinations and themes in the United States of America. ‘This Is Where It Is’ is going to share tips on why it’s worth planning your next America trip to this destination. It doesn’t matter if the trip is two days or two months, ‘This is where it is’ will help consumers find their dream place within the U.S.” 
